Living At Home Magazine
Living At Home magazine continues to take small steps to push the envelope here in Germany, slowly getting away from its more old-fashioned roots and starting to feel a lot more forward and inspiring than ever before. I love the March issue because I think the spreads on Japanese tape and how to use it was really innovative and creative. My good friend Leslie did something similar with tape as wrapping paper last year and I showed the tape as frames in 2009 on decor8 but I hadn't seen the other ideas before and liked them very much! I especially loved seeing it applied to a regular brown kraft paper shopping bag - so pretty!
Jenny Levie, former editor-in-chief of the magazine, left in January and now a new one has taken over and she promises that change is at hand because she wants to make it a bit more modern while still maintaining their loyal customers from the German countryside while bringing in the urban hipsters from German cities who aren't following the magazine nearly as much as the those in smaller villages... Insider sources tell me that in the April issue we will start to see her viewpoint as an editor since it's the first magazine since Jenny left that she was able to work on herself.
I have great confidence in this magazine as I've been a reader since 1999 long before I moved over here and back then in '99, it was not my taste at all! But I had faith in it and kept reading and now I think it's the best it has ever been. But I still think they could push the envelope. I think that Germans are ready for change like never before especially with so many online writing blogs and being exposed to design and decorating magazines (along with digital magazines) and books from all over the world, not just Germany. I think the magazines in this country will continue to grow stronger, I've already noticed a huge change in Schoener Wohnen since their new editor took over, and I can't wait to see what direction Living At Home takes. I like it now, I can't wait to see what the new L@H looks like!
(images: holly becker for haus maus)
Jenny Levie, former editor-in-chief of the magazine, left in January and now a new one has taken over and she promises that change is at hand because she wants to make it a bit more modern while still maintaining their loyal customers from the German countryside while bringing in the urban hipsters from German cities who aren't following the magazine nearly as much as the those in smaller villages... Insider sources tell me that in the April issue we will start to see her viewpoint as an editor since it's the first magazine since Jenny left that she was able to work on herself.
I have great confidence in this magazine as I've been a reader since 1999 long before I moved over here and back then in '99, it was not my taste at all! But I had faith in it and kept reading and now I think it's the best it has ever been. But I still think they could push the envelope. I think that Germans are ready for change like never before especially with so many online writing blogs and being exposed to design and decorating magazines (along with digital magazines) and books from all over the world, not just Germany. I think the magazines in this country will continue to grow stronger, I've already noticed a huge change in Schoener Wohnen since their new editor took over, and I can't wait to see what direction Living At Home takes. I like it now, I can't wait to see what the new L@H looks like!
(images: holly becker for haus maus)
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I remember the magazine not being too fabulous, but will pick up a copy during my next shopping trip.
Have a fab day!
Chris :o)
Fondly,
Glenda
P.S. Hope the new BYW is going well. (those lucky students.)
I also saw on this blog (which I just discovered resiliently) nice wedding invitations with japanese tape: http://www.ohhellofriendblog.com/2010/02/japanese-tape-sewing-machine.html
Enjoy, M
It seems strange to sing the praise of a magazine which ceased publication all of ten years ago, but if you ever get a chance to get hold of old copies of Modern Living, you'd agree with me that it was the best publication to date, anticipating things to come by a full decade.
To my mind, Living at Home employs a lot of the features that Modern Living first introduced or at least established. Whenever I see Living at Home at some newsagent's now, my heart skips a beat and I think, “MoLi (as we used to call it) is back!”
But, alas … Oh, well! :)
It's fun to read your blog and see this country reflected through a different perspective. Keep up the good work! :)
laura in Ludwigsburg
I have a subscription to MS-Living and always tell my hub to grab whatever british, french, scandi or dutch mags he can get his hands on when he passes through Heathrow. Learning that "Livingathome" is about to change gives me hope that the German interior& shelter mags finally are catching up with the rest of the world!
I last bought a copy of "Living at Home" before the holidays (to impress my inlaws with my knowledge of German cuisine - haha!) but was not overly inspired. I certainly will keep my eyes open for the changes. Thanks for the wink.
I am totally on your side. I have been buying the magazine since the very first issue. I have been noticing a positive change lately - finding here and there some ideas I have seen on different blogs around. How exciting that there will be a new editor, although I think that Jenny Levie has made very positive changes already.
Any similar saying in german?
Thank you.
I found some brilliant ideas in the Marie Claire Idees, a French magazine. I don't know if you can find it in Germany. But I also did a little post about it on my blog, here's the link so you can get a quick look: http://middleclasswhitegirl.com/2011/03/01/washi-tape-everywhere/
All the best,
http://texagermanadian.blogspot.com/
The only magazine I've read regularly since then is German Elle Decoration, but I miss the Elle Bistro that used to come with it in "doppel-ausgabe". I started buying it for Elle Deco and in the end, what I'd devour and keep were the Elle Bistros. Lots of beautiful design items featured, gorgeous styling and photos, and interesting recipes. I really miss it.
P.S.: Hope you'll be able to take a break from work now and then!
I know this magazine, we have it here too, and it looks indeed better. I noticed that you are one of the organisers for the Meet the Blogger Amsterdam, perhaps I can be there, it sounds like a great event! Have a good start of the week,
Maureen
(happy follower nr. 1151)
Maureen